Privacy Policy

This Privacy Policy explains how Avello Digital (“Avello Digital”, “we”, “us” or “our”) collects, uses, stores and discloses personal information when you visit our website, contact us, request a website review, make an enquiry, become a client or otherwise interact with our services.

This policy applies to information collected through avellodigital.com.au and through our business operations.

1. Information We Collect

The personal information we collect depends on how you interact with us and may include:

• your name;
• email address;
• phone number;
• business or organisation name;
• website URL;
• information about your business, website or project;
• service and package preferences;
• budget or project requirements;
• information submitted through enquiry, contact, application or website review forms;
• correspondence and communications with us;
• billing, invoicing and transaction information;
• information required to provide hosting, maintenance, website development or related services; and
• technical information relating to your use of our website, such as general device, browser, referral, page-view and usage information where collected through our website and analytics services.

Please avoid providing personal information that is not reasonably necessary for your enquiry or our services.

2. How We Collect Information

We may collect personal information when you:

• submit an enquiry or contact form;
• request a Free Website Review;
• enquire about a website package or service;
• apply or enquire about a Founding Client place;
• contact us by email or phone;
• request a quote or proposal;
• become a client;
• provide information or files required for a project;
• make a payment;
• use our website; or
• otherwise communicate or interact with Avello Digital.

We may also receive information from third parties where reasonably necessary to provide our services or operate our business.

3. How We Use Personal Information

We may use personal information to:

• respond to enquiries and requests;
• provide Free Website Reviews;
• understand your business and project requirements;
• recommend appropriate services or packages;
• prepare quotes, proposals and project documentation;
• provide website design, development, redesign, hosting, maintenance and related services;
• communicate with clients and prospective clients;
• manage projects and client relationships;
• provide technical support;
• process and record payments;
• issue invoices and maintain accounting and business records;
• administer and improve our website and services;
• monitor website performance, security and usage;
• prevent spam, fraud, abuse or security threats;
• comply with applicable legal, regulatory, taxation and accounting obligations;
• establish, exercise or defend legal rights; and
• carry out other purposes reasonably related to the reason the information was provided.

We do not sell personal information to third parties.

4. Website Forms and Enquiries

Our website contains forms that allow visitors to contact Avello Digital, request services, submit enquiries and request a Free Website Review.

Information submitted through these forms may be processed and stored using WordPress.com and Jetpack services provided by Automattic.

Form submissions may also be delivered to Avello Digital by email and retained in our business email and record-keeping systems.

We use spam-prevention and security services, including Akismet, where applicable. Information submitted through forms may therefore be processed for the purpose of identifying and preventing spam or malicious activity.

Please only submit information that is reasonably necessary for us to respond to your request.

5. Free Website Reviews

If you request a Free Website Review, we may collect information including your:

• website URL;
• name;
• business name;
• email address;
• phone number, where voluntarily provided;
• areas you would like to improve; and
• any other information you choose to provide.

We use this information to review your website, prepare recommendations, communicate the results to you and respond to related enquiries.

Information submitted for a Free Website Review may also be treated as a business enquiry and retained in our business records.

6. Website Analytics and Technical Information

Avello Digital currently uses Jetpack Stats to understand general website activity and performance.

Depending on the service configuration, this may involve the collection or processing of information such as:

• pages viewed;
• referral sources;
• approximate geographic information;
• browser and device information; and
• other technical or usage information.

We use this information to understand how our website is used, monitor performance and improve the website and our services.

Our website and the third-party services supporting it may also use cookies or similar technologies that are necessary for functionality, security, performance or analytics.

If we introduce additional analytics, advertising or tracking technologies in the future, we may update this Privacy Policy and implement any consent mechanisms required by applicable law.

7. Payments

Avello Digital may accept payments through Stripe and by bank transfer.

Where you make a card or other supported online payment through Stripe, your payment information is processed by Stripe in accordance with Stripe’s own privacy and security practices.

Avello Digital does not ordinarily receive or store your complete payment card details when a payment is processed directly by Stripe.

We may receive and retain information associated with a payment, such as your name, contact information, transaction amount, payment status, invoice details and transaction reference.

Where payment is made by bank transfer, transaction information may be recorded by our financial institution and in our accounting and business records.

8. Third-Party Service Providers

Avello Digital uses third-party platforms and service providers to operate our website and business and to provide services to clients.

These may include providers used for:

• website hosting and infrastructure;
• website forms and spam prevention;
• email and business communications;
• cloud file storage;
• project and client management;
• spreadsheets and business records;
• accounting and invoicing;
• online payment processing;
• website analytics;
• website development and maintenance; and
• security and backup services.

Our current business systems may include services provided by Automattic/WordPress.com, Jetpack, Akismet, Google, Notion, Stripe and Manager.io, among others.

We disclose or make information available to service providers only where reasonably necessary for the relevant business purpose or where otherwise permitted or required by law.

Third-party providers operate under their own terms, privacy policies and security practices.

9. Overseas Processing and Storage

Some of the third-party technology and cloud service providers used by Avello Digital operate infrastructure or process information in countries outside Australia.

As a result, personal information may be processed, transmitted or stored outside Australia depending on the services being used and the infrastructure of the relevant provider.

The countries in which information is processed may change from time to time as third-party providers change their infrastructure and service arrangements.

Where applicable, Avello Digital takes reasonable steps appropriate to the circumstances when selecting and using service providers that handle personal information.

10. Storage and Security

Avello Digital takes reasonable steps appropriate to the circumstances to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Information may be stored across systems used for:

• WordPress and website administration;
• form-response management;
• Google Workspace and Gmail;
• Google Drive;
• Google Sheets;
• Notion;
• Manager.io;
• Stripe;
• banking and transaction records; and
• other systems reasonably required to operate our business and provide services.

We use reasonable administrative and technical safeguards appropriate to the nature of the information we handle.

However, no website, internet transmission, cloud platform or electronic storage system can be guaranteed to be completely secure.

11. Retention of Information

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, to provide our services, maintain appropriate business records, resolve disputes, enforce agreements and meet applicable legal, taxation, accounting or regulatory requirements.

When personal information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate and subject to any applicable record-keeping obligations.

12. Marketing Communications

Avello Digital may, where permitted by law and with any consent required, use contact information to send occasional business updates, offers or marketing communications.

You can opt out of marketing communications at any time by using any unsubscribe facility provided in the communication or by contacting us.

Opting out of marketing communications will not prevent us from sending communications reasonably necessary to respond to an enquiry, administer a project, provide a service, issue an invoice or otherwise manage an existing business relationship.

13. Access and Correction

You may contact Avello Digital if you would like to request access to personal information we hold about you or ask us to correct information that you believe is inaccurate, out of date, incomplete, irrelevant or misleading.

We may need to verify your identity before providing access to or changing personal information.

There may be circumstances in which access cannot be provided or is subject to limitations under applicable law. Where appropriate, we will explain the reason for this.

14. Privacy Concerns and Complaints

If you have a question or concern about how Avello Digital handles personal information, please contact us using the details below.

We will take reasonable steps to consider and respond to privacy concerns or complaints.

Nothing in this Privacy Policy limits any rights or remedies available to you under applicable Australian law.

15. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Avello Digital is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website or service before providing personal information.

16. Children’s Privacy

Avello Digital’s website and services are intended primarily for businesses and are not directed specifically at children.

We do not knowingly seek to collect personal information from children where it is not reasonably necessary for our business activities.

17. Changes to This Privacy Policy

Avello Digital may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology providers or legal obligations.

The current version will be published on this page and identified by the Last updated date at the top of the policy.

18. Contact Us

For questions, access or correction requests, or privacy concerns relating to this Privacy Policy, please contact:

Avello Digital
Melbourne, Victoria, Australia
Email: admin@avellodigital.com.au
Website: avellodigital.com.au